Datenschutzerklärung

Privacy Policy

Last updated: August 23, 2026

Builtinthefirebrand operates this store and website, including all related information, content, features, tools, products, and services, to provide customers with a curated shopping experience (the “Services”). The Services are hosted and powered by Shopify.

This Privacy Policy explains how BuiltintheFirebrand (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit our website, use our Services, make a purchase or other transaction, or communicate with us.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

“Personal information” means information that identifies you or can reasonably be linked to you or another individual. It does not include information that has been anonymized or de-identified.

Depending on how you interact with our Services, we may collect or process:

• Contact information, including your name, billing address, shipping address, email address, and telephone number.
• Payment and transaction information, including payment method, transaction details, payment confirmation, and related financial information. Payment information may be processed by Shopify and third-party payment providers.
• Account information, including your username, password, preferences, and settings, where applicable.
• Shopping and transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
• Communications, including information you provide when contacting customer support.
• Device and technical information, including your IP address, browser type, device information, network information, and other identifiers.
• Usage information concerning how and when you interact with our website and Services.
• Information and inferences derived from the information described above, where permitted by applicable law.

Sources of Personal Information

We may collect personal information from:

• You directly, including when you create an account, place an order, browse our website, contact us, subscribe to communications, or otherwise provide information.
• Automatically through our website and Services, including through cookies and similar technologies.
• Service providers that process information on our behalf.
• Business partners, advertising partners, social media platforms, analytics providers, and other third parties.

How We Use Personal Information

We may use personal information to:

Provide and Improve Our Services

We may use your information to process and fulfill orders, process payments, arrange shipping, manage returns and exchanges, maintain accounts, provide customer support, remember preferences, recommend products, enable product reviews, and improve your shopping experience.

Marketing and Advertising

Where permitted by law and based on your communication preferences, we may use personal information to send promotional communications by email, text message, or other channels and to display advertisements for our products or services.

Advertising may include personalized or targeted advertising based on your interactions with our website, products, advertisements, or other online services.

Security and Fraud Prevention

We may use personal information to protect our website and customers, authenticate accounts, detect or investigate fraudulent, illegal, malicious, or unauthorized activity, and maintain the security of our Services.

If you create an account, you are responsible for maintaining the confidentiality of your account credentials.

Communications

We may use your information to respond to inquiries, provide customer service, communicate about orders and accounts, and maintain our business relationship with you.

Legal and Compliance Purposes

We may process personal information when necessary to comply with applicable laws, regulations, legal processes, government requests, court orders, or other lawful requirements, as well as to enforce our policies and protect our legal rights.

How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services, including:

• Shopify and technology providers.
• Payment processors.
• Fulfillment and shipping providers.
• IT, cloud storage, and hosting providers.
• Analytics and customer-support providers.
• Advertising and marketing partners.
• Business partners and service providers that assist us in operating our business.
• Social media and third-party integrations when you choose to interact with them.
• Affiliates or related business entities, where applicable.
• Government authorities, courts, law enforcement, or other parties when required by law or necessary to protect our rights.
• Parties involved in a business transaction, such as a merger, acquisition, restructuring, financing, or bankruptcy.

Third parties that receive personal information may process that information according to their own privacy policies and applicable law.

Relationship With Shopify

Our store is hosted by Shopify, which provides the ecommerce infrastructure that allows us to operate our online store and provide our Services.

Shopify may collect and process information relating to your use of our store and Services. Information submitted through our store may be transmitted to Shopify and other service providers involved in operating, securing, improving, and supporting the Services.

Shopify may also process information in connection with features designed to help merchants operate, personalize, advertise, and improve their businesses.

For additional information about how Shopify handles personal information and the privacy rights available to you, please review Shopify’s Consumer Privacy Policy and Privacy Portal.

Third-Party Websites and Links

Our Services may contain links to websites, applications, social media platforms, or other services operated by third parties.

We are not responsible for the privacy, security, content, or practices of third-party websites or services that we do not control. We encourage you to review the privacy policies and terms of any third-party service you visit.

Information shared through public or semi-public platforms may be visible to other users and may be subject to the privacy practices of those platforms.

Children’s Privacy

Our Services are not intended for children under the age of majority applicable in their jurisdiction.

We do not knowingly collect personal information from children under the applicable age of majority. If you believe a child has provided us with personal information, please contact us so that we can evaluate the request and take appropriate action as required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no security system or method of transmitting information over the internet is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide our Services, fulfill transactions, maintain business and accounting records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect our legitimate business interests.

The length of time information is retained depends on the nature of the information and the purpose for which it was collected.

Your Privacy Rights and Choices

Depending on where you live, you may have certain rights concerning your personal information, subject to applicable law and applicable exceptions.

These rights may include:

Right to Access or Know

You may have the right to request information about the personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information we maintain about you, subject to applicable legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format or request that it be transferred to another organization, where required by law.

Right to Opt Out of Certain Advertising or Sharing

Depending on your jurisdiction, you may have the right to opt out of certain uses of personal information for targeted advertising or activities legally defined as the “sale” or “sharing” of personal information.

Where applicable, you may also use a recognized Global Privacy Control signal to communicate certain opt-out preferences.

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our marketing communications.

Even if you opt out of marketing communications, we may continue sending transactional or service-related communications, such as order confirmations, shipping updates, account notices, and other necessary communications.

European Economic Area and United Kingdom

If you reside in the European Economic Area or United Kingdom, you may have additional rights under applicable data protection laws, including:

• The right to object to certain processing.
• The right to request restriction of processing.
• The right to withdraw consent where processing is based on consent.
• Other rights provided by applicable law.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Exercising Your Privacy Rights

To exercise applicable privacy rights or ask questions about your personal information, contact us using the information provided below.

We may need to verify your identity before processing certain requests, as permitted or required by applicable law.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require documentation confirming the agent’s authority and may separately verify your identity.

We will respond to valid requests within the time required by applicable law.

We will not discriminate against you for exercising privacy rights provided to you under applicable law.

Complaints

If you have concerns regarding our handling of your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to appeal a decision regarding a privacy request or submit a complaint to the appropriate data protection or privacy regulator.

International Transfers

Your personal information may be transferred to, stored in, or processed in countries outside the country in which you reside.

Where applicable law requires safeguards for international transfers, we will use appropriate legally recognized transfer mechanisms or other lawful safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or regulatory obligations.

When changes are made, we will update the “Last updated” date at the beginning of this policy and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact us:

Built in the Fire / Builtinthefirebrand
Phone: +1 661-855-0898
Email: Builttinthefire.coaching@gmail.com
Address: 113 W Mariposa St, Avenal, CA 93204, United States

For purposes of applicable data protection laws, Builtinthefirebrand is the controller of personal information collected through our Services, except where another party, such as Shopify, is independently responsible for processing information under applicable law.